City Reports

Influencer marketing is now popular among local businesses too, says MD MD Hemant Gupta says there is a growing awareness among big companies as well as local business about influencer marketing.

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October 17, 2023, 4:37 pm

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JAIPUR: Influencer marketing is increasingly becoming popular among not only top-tier brands, but also local niche businesses, says MD Hemant Gupta.

In an interview during his recent visit, Gupta said that there is a growing awareness among big companies as well as local businesses about influencer marketing.

“The reason for the popularity is the return on investment businesses are seeing from this marketing model which was once unique to the west, particularly for startups,” Gutpa said.

He added that has been in this field for a long time, but in order to further consolidate the company’s position as a leading platform, they are introducing a new “Brand Promotion” service with an aim to optimize brand-influencer partnerships.

In the brand promotion service, the company will provide brands a platform to collaborate with influential content creators. Such collaborations will aim to create campaigns that resonate with the brand’s target audience.

“Influencers provide genuine endorsements that improve the brand’s trust. They also help brands reach a larger audience through their followers. This results in increased engagement and brand awareness,” said Gupta.

He added that influencers also stand to benefit by earning more money through partnerships, increasing their reputation by working with famous brands, showing off their unique style, and getting chances to connect with brands for longer partnerships.,” said Gupta.

First published: October 17, 2023