Jaipur: The popularity of Masala Chowk in Jaipur has encouraged the Rajasthan government to introduce similar ventures at all major cities in the state. The state government has decided to launch Masala Chowk in at least 18 cities. In the first phase, Masala Chowk will be opened in Udaipur, Kota, Ajmer, Bikaner, Alwar and Jodhpur.
Rajasthan chief secretary DB Gupta recently held a video conferencing with district collectors.
According to reports, Gutpa apprised district collectors of the growing popularity of Masala Chowk in Jaipur and directed them to replicate the same model in their respective districts.
The district collectors were also asked to appoint a representative from their respective district to visit the Masala Chowk in Jaipur and meet JDA officials to gather more information about how the venue in the state capital got so popular. The representatives were prepare a report and then try to replicate the same venture in their respective district.
Masala Chowk in Jaipur has become a popular hangout place in a short span, to the extent that JDA is now making visitors pay an entry fee. A person visiting Masala Chowk needs to buy a Rs 10 ticket to gain entry. Only children aged below 4 years are exempted. The decision has been taken to keep at bay people who are coming to the place just for fun and make it crowded for families and tourists.
First published: July 15, 2018